Sobre o VWO Testing

VWO Testing helps businesses design, deploy and manage custom tests for websites and mobile/web applications. The platform enables organizations to create A/B, split and multivariate tests to run surveys and analyze customer experience, engagement level, revenue, conversion rate and other factors via a unified portal. VWO Testing includes a visual editor, which allows testers to modify headlines, CTAs, images, fonts, background colour, layouts and other elements, create multiple versions of a webpage and resize, drag or hide options. Features include Single Sign-On (SSO) authentication, behavioral and IP-based targeting, campaign scheduling, multi-segment comparisons, API access, and more. Additionally, administrators can modify codes in HTML, CSS or JavaScripts using the built-in code editor. VWO Testing lets users gain insights into new/returning visitors, traffic, browsers, and other metrics via statistics, analytics and reports. Pricing includes monthly subscriptions and support is extended via phone, email and other online measures.
VWO Testing Software - 1
VWO Testing Software - 2
VWO Testing Software - 1 - miniatura
VWO Testing Software - 2 - miniatura

Preço do VWO Testing

VWO Testing não possui uma versão gratuita, mas oferece versão de teste grátis. Versão paga do VWO Testing a partir de US$ 199,00/mês.

Preço inicial:
US$ 199,00/mês
Versão gratuita:
Não
Versão de teste gratuita:
Sim

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Avaliações do VWO Testing

Nota do recurso

Relação qualidade/preço
4
Funcionalidade
4,5
Praticidade
4,5
Suporte ao cliente
4,5
5 avaliações do 84 Ver todas as avaliações
David W.
  • Setor: Publicidade e marketing
  • Porte da empresa: 2-10 funcionários
  • Usado Mensal durante Mais de dois anos
  • Fonte da avaliação
Relação qualidade/preço
5
Recursos
5
Praticidade
5
Suporte ao cliente
5

5
Avaliado em 22/03/2019

An Excellent Product with Excellent Support

Excellent. Their support is great and that's the key. There are many products that provide A/B testing services, as well as heatmaps, too. But I'll always go with the company that has the better support. Plus, it's very easy to create your tests b/c they use an overlay. Easy!

Vantagens

I liked the dashboard and the overall ease of use of getting my tests started. I also love the fact that you can do a split test and see the differences side-by-side. What's also nice is that it does an amazing job of telling you about the statistical significance of your data (we tend to have clients with lower search volumes d/t the nature of their businesses, so being able to adjust our setting to focus on the conversion % change that we want is a great feature.

Desvantagens

It can be expensive if you don't use it very often. Every once in a while I had trouble getting the code to be recognized on my site, but support was always fast and helpful. It was also my fault once b/c they tell you not to use GTM to add the code, but that's exactly what I did.

Resposta de Wingify

Thank you for sharing your feedback! Glad to know that you like the product and the support. Regarding your other feedback about the code detection, happy to inform you that we have revamped our code checker feature. This now checks the code and shares the exact status in real time. - Venus from VWO

Respondido em 18/06/2020
Samy H.
  • Setor: Publicidade e marketing
  • Porte da empresa: 51-200 funcionários
  • Usado Diariamente durante Mais de dois anos
  • Fonte da avaliação
Relação qualidade/preço
4
Recursos
5
Praticidade
5
Suporte ao cliente
5

5
Avaliado em 17/12/2019

Exceptional detail in data and tracking research to insights

We have been using VWO for a variety of tests within the business, from image styles and content focus to testing copywriting within buttons right the way up to replacing sections and the way our products are displayed. I has been a huge growth area within the business and helped us gain a lot of traction.

Vantagens

I liked that I can connect the goals to traffic segments in google analytics and see how the tests affected the conversion journey further down the funnel, I like the UI and functionality of setting up tests, as well as how the tool visualises data from running and completed tests

Desvantagens

I think within a test the multi-layers of a menu could be simplified to focus on tasks that would be relevant to the stage at which a test is running

Resposta de Wingify

Thanks for sharing the feedback, Samy. We are glad that you liked the platform and found it to be useful. We have also noted down your feedback around UI and we will surely work on the same. - Venus from VWO

Respondido em 18/06/2020
Kelly D.
  • Setor: Bens de consumo
  • Porte da empresa: 201-500 funcionários
  • Usado Semanal durante 6 a 12 meses
  • Fonte da avaliação
Relação qualidade/preço
0
Recursos
5
Praticidade
5
Suporte ao cliente
5

5
Avaliado em 07/06/2021

Easiest Tool Available for A/B Testing!

Testing is becoming sooo important for all websites nowadays. You need to be constantly testing to see what converts, what doesn't and what works best. VWO makes it easy to do this as you can run many tests on different domains at the same time.

Vantagens

VWO is the best software for setting up A/B tests. It has great features that make it easy to split test headlines/copy/images without needing to get a developer involved. It will also estimate how long your test will take to complete based on incoming traffic. This makes it easy to give ETAs for results. I also appreciate the fact that you can test certain things on mobile vs desktop. Their customer support is also excellent.

Desvantagens

VWO can be tricky to learn at first, but has great documentation available for its many features. Their support team is very helpful as well if you have any questions. There is not much to dislike about VWO.

Resposta de Wingify

Hi Kelly, thanks for sharing your review! Glad to know that you like the tool and the support service. In case you ever get stuck with any feature, please feel free to get in touch with us at [email protected] and we will be happy to arrange a training session for you.
~Neha from VWO

Respondido em 13/07/2021
Ayushi S.
  • Setor: Terceirização/Deslocalização
  • Porte da empresa: 501-1.000 funcionários
  • Usado Diariamente durante 6 a 12 meses
  • Fonte da avaliação
Relação qualidade/preço
3
Recursos
3
Praticidade
3
Suporte ao cliente
4

3
Avaliado em 13/03/2019

It's worth "trying"

Our experience and review are subjective. While the tool offers a lot of options which makes it worth trying, VWO poses a lot of challenges in terms of tracking. So, in case, you are planning to set up the tool for your AB test, do make sure to triple check if everything is being tracked properly (double redirection, forms tracking, and traffic allocation to the variants).

Vantagens

1. Deep segmentation: Ability to segment traffic in terms of devices, locations, and campaigns
2. Variant percentage segmentation: One thing that basic AB Testing tools lack is their ability to segment traffic beyond 50-50% division. VWO allows to allocate traffic as per our requirement.
3. Heat maps included within AB Tests

Desvantagens

There are a "lot" of backend issues in this tool. Without the help of a developer, it would not be possible for a person to set up tracking properly. Even after considering all the conditions and implementing tracking code as per the implementation guide, VWO did not allocate the traffic correctly and we lost days of experimentation due to this error. Unfortunately, even after trying the customer support was not able to help us in resolving the issue.

Resposta de Wingify

Thank you for sharing your feedback! However, we are sorry to hear about the traffic allocation issue. If you are still facing similar issue across any of your campaigns, then feel free to drop me a note at [email protected] and I will be happy to help. - Venus from VWO

Respondido em 18/06/2020
Trevor A.
  • Setor: Publicidade e marketing
  • Porte da empresa: 51-200 funcionários
  • Usado Diariamente durante Mais de dois anos
  • Fonte da avaliação
Relação qualidade/preço
5
Recursos
5
Praticidade
4
Suporte ao cliente
4

5
Avaliado em 16/12/2019

Well worth the investment!

VWO has provided us a solid framework with which to scale our CRO services as an agency. We've been able to grow with our clients, and manage them in a single, centralized testing hub. Due to the lower costs, we've even been able to include the cost of VWO into our agency fee, which passes savings to the client and is a big plus to potential customers. I don't envision us leaving the tool anytime soon.

Vantagens

VWO offers many of the enterprise features you would expect in a larger tool, for a much lower price tag. As a user of Optimizely and Adobe Target, I have been pleasantly surprised by the features I have been able to use with VWO.

The reporting update (probably density, box plotting, etc.) has been especially useful in data analysis.

Desvantagens

VWO definitely breaks more often than the more expensive tools out there. Breakage doesn't really affect the split tests themselves, just the reporting...but still, it's not great when I go to report for a client and have to wait a day or 2 for things to get back online.

Resposta de Wingify

Thanks for sharing the feedback. We are glad that you liked the product and especially the new reporting features. Regarding your concern about breakage, we apologize for the inconvenience. Though we would really like to know about the specific instances as ideally it shouldn't happen. Please reach out to us at [email protected] - Venus from VWO

Respondido em 18/06/2020

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