CallidusCloud Marketing Automation is a cloud-based marketing automation platform built for both sales and marketing. The solution is designed to provide intelligence and insight into leads performance to sales teams while simultaneously giving marketing teams campaign automation and lead management capabilities.
Along with core marketing automation tools, the users get several other applications within the suite including knowledge management,t social CRM and web self-service. The combined suite helps sales teams generate more leads through SEO, identify quality leads and convert leads into opportunities.
CallidusCloud's dashboard helps users manage leads from all sources and launch targetted campaigns. An SEO focused dashboard gives information regarding the page optimization, helps to identify relevant keywords, track campaign performance and monitor web traffic in real-time. Apart from these, users can generate custom reports, configure workflows, set permission levels for the different band of users and more.
The solution is suitable for B2B companies of almost any size across industries.
Wendy H. Especialidade: Educação superior Número de funcionários: 1.001-5.000 funcionários
Analytics for email success, AB testing, integration with salesforce, responsive design, ability to purchase one-time email blocks for large volume times, saved templates, new design tools.
The ability to save templates among team members allows for cross-collaboration and enables us to keep a consistent look no matter who is sending out the email. The responsive design has been helpful since many of our audience members use mobile devices when viewing our emails. In addition, the analytics of open rates, click throughs, etc allows us to determine best send times and subject lines. Finally, the integration with salesforce is key as that is our customer relationship management tool.
Due to acquisitions of the company, etc. the name of the product has changed over the last five years we have used it so sometimes it gets confusing on how we refer to it. However that has not hindered our customer service nor the quality of the product.
Sagar C. Especialidade: Publicidade e marketing Número de funcionários: 51-200 funcionários
Many companies we work with are interested in marketing automation, but are concerned with high initial costs. Callidus Cloud provides the majority of the features that the larger more expensive platforms offer, but at a fraction of the price.
in a comparison of cost and features this is the ideal platform for the majority of our clients. Too many platforms charge additional fees to use the advanced, such as A/B testing or CRM integration, but Callidus Cloud has everything included.
When setting up drip programs, the user interface is slightly less visually appealing than some of the platforms. This just takes some getting used to when first setting up the system, but after that it is easy to use.
Have a marketing plan/strategy ready to go when you start the system.
CallidusCloud touts the platform's ability to build customer relationships as opposed to just marketing to them. Overall, we found this to be a fairly accurate representation of what it can do. The three key modules are visitor identification and intelligence, email marketing and lead nurturing. I mostly used the first two areas, and I was impressed with how these two areas worked together. Understanding visitor intent and makeup helped us create landing pages and appropriate content that boosted conversion. We could then translate that same sort of intelligence into targeted e-mails.
And, customer support is excellent. No waiting for days to hear back. Love those guys!
I felt like the social media areas were the weakest, but the e-mail editor is surprisingly klunky too. I guess something take a little time to polish, eh?
Get a demo and see for yourself. There are obviously lots of options, from Vocus/Cision and Hubspot to Infusionsoft. All have their strengths. We felt CallidusCloud was a little better in the areas that meant the most to us. There are a good number of bells and whistles...know what you're getting before you commit.
Theodore R. Especialidade: Filantropia
Dashboard is user-friendly and the editor is easy to use.
Email reports need to be integrated together with the email/newsletter by hovering over like a heatmap, and having popups showing the click data for the links on the page.
Leadformix is feature-rich, so be sure to get as much training as possible. There are many features we did not know about until later.
The browser forensics are extremely powerful and allow us to target an audience that is both known and unknown (inferred). The workflows and automation make our lead gen virtually effortless.
The direct tie-ins to our Social campaigns were a big sticking point for a while, though now they have done a great job of adding this into the mix as well.
Invest time in creating well thought out SCORING methodology, as this will truly help to drive more intelligent targeting.