CallidusCloud Marketing Automation


Logotipo do CallidusCloud Marketing Automation

 

14 avaliações (4/5)
 

CallidusCloud Marketing Automation is a cloud-based marketing automation platform built for both sales and marketing. The solution is designed to provide intelligence and insight into leads performance to sales teams while simultaneously giving marketing teams campaign automation and lead management capabilities.

Along with core marketing automation tools, the users get several other applications within the suite including knowledge management,t social CRM and web self-service. The combined suite helps sales teams generate more leads through SEO, identify quality leads and convert leads into opportunities.

CallidusCloud's dashboard helps users manage leads from all sources and launch targetted campaigns. An SEO focused dashboard gives information regarding the page optimization, helps to identify relevant keywords, track campaign performance and monitor web traffic in real-time. Apart from these, users can generate custom reports, configure workflows, set permission levels for the different band of users and more.

The solution is suitable for B2B companies of almost any size across industries.

 

CallidusCloud Marketing Automation - Landing page editor
 
  • CallidusCloud Marketing Automation - Landing page editor
    Landing page editor
  • CallidusCloud Marketing Automation - Web visitors report
    Web visitors report
  • CallidusCloud Marketing Automation - Visits view
    Visits view
  • CallidusCloud Marketing Automation - Workflow
    Workflow
  • CallidusCloud Marketing Automation - LiveChat setup
    LiveChat setup
  • CallidusCloud Marketing Automation - Email editor
    Email editor
Sistemas operacionais compatíveis:
Mac OS, Navegador web (independente o SO), Windows 8

14 avaliações do CallidusCloud Marketing Automation

 

Wendy H. Especialidade: Educação superior Número de funcionários:  1.001-5.000 funcionários Número de funcionários:  1.001-5.000 funcionários

21/01/2018

21/01/2018

Fonte da avaliação: Capterra

Lead Rocket has allowed us to customize our messages to our audience and to garner helpful analytics

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Suporte

Analytics for email success, AB testing, integration with salesforce, responsive design, ability to purchase one-time email blocks for large volume times, saved templates, new design tools.

Vantagens

The ability to save templates among team members allows for cross-collaboration and enables us to keep a consistent look no matter who is sending out the email. The responsive design has been helpful since many of our audience members use mobile devices when viewing our emails. In addition, the analytics of open rates, click throughs, etc allows us to determine best send times and subject lines. Finally, the integration with salesforce is key as that is our customer relationship management tool.

Desvantagens

Due to acquisitions of the company, etc. the name of the product has changed over the last five years we have used it so sometimes it gets confusing on how we refer to it. However that has not hindered our customer service nor the quality of the product.

Sagar C. Especialidade: Publicidade e marketing Número de funcionários:  51-200 funcionários Número de funcionários:  51-200 funcionários

14/11/2016

14/11/2016

Fonte da avaliação

Best price

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Many companies we work with are interested in marketing automation, but are concerned with high initial costs. Callidus Cloud provides the majority of the features that the larger more expensive platforms offer, but at a fraction of the price.

Vantagens

in a comparison of cost and features this is the ideal platform for the majority of our clients. Too many platforms charge additional fees to use the advanced, such as A/B testing or CRM integration, but Callidus Cloud has everything included.

Desvantagens

When setting up drip programs, the user interface is slightly less visually appealing than some of the platforms. This just takes some getting used to when first setting up the system, but after that it is easy to use.

Conselhos úteis

Have a marketing plan/strategy ready to go when you start the system.

Jason R.

24/07/2015

24/07/2015

Fonte da avaliação

A top-tier marketing automation tool

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Vantagens

CallidusCloud touts the platform's ability to build customer relationships as opposed to just marketing to them. Overall, we found this to be a fairly accurate representation of what it can do. The three key modules are visitor identification and intelligence, email marketing and lead nurturing. I mostly used the first two areas, and I was impressed with how these two areas worked together. Understanding visitor intent and makeup helped us create landing pages and appropriate content that boosted conversion. We could then translate that same sort of intelligence into targeted e-mails.

And, customer support is excellent. No waiting for days to hear back. Love those guys!

Desvantagens

I felt like the social media areas were the weakest, but the e-mail editor is surprisingly klunky too. I guess something take a little time to polish, eh?

Conselhos úteis

Get a demo and see for yourself. There are obviously lots of options, from Vocus/Cision and Hubspot to Infusionsoft. All have their strengths. We felt CallidusCloud was a little better in the areas that meant the most to us. There are a good number of bells and whistles...know what you're getting before you commit.

Theodore R. Especialidade: Filantropia

24/03/2015

24/03/2015

Fonte da avaliação

Love Leadformix (CallidusCloud)

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Vantagens

Dashboard is user-friendly and the editor is easy to use.

Desvantagens

Email reports need to be integrated together with the email/newsletter by hovering over like a heatmap, and having popups showing the click data for the links on the page.

Conselhos úteis

Leadformix is feature-rich, so be sure to get as much training as possible. There are many features we did not know about until later.

Mark F.

05/03/2015

05/03/2015

Fonte da avaliação

Callidus Cloud Marketing Automation = Powerful

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Vantagens

The browser forensics are extremely powerful and allow us to target an audience that is both known and unknown (inferred). The workflows and automation make our lead gen virtually effortless.

Desvantagens

The direct tie-ins to our Social campaigns were a big sticking point for a while, though now they have done a great job of adding this into the mix as well.

Conselhos úteis

Invest time in creating well thought out SCORING methodology, as this will truly help to drive more intelligent targeting.