Flávio D. Especialidade: Automotivo Número de funcionários: 11-50 funcionários
De forma geral, é muito bom porém o fatos dos relatórios serem escondidos dificultam bastante, porém é fato que é uma das melhores plataformas para gestão de leads, tanto para os administradores da plataforma, quanto para os usuarios que utilizam o front da plataforma e recepção dos leads.
Utilizamos a plataforma para fazer a gestão de leads de acordo com as normas da plataforma em conjunto com a montadora FIAT.
O fato dos relatórios serem meio escondidos e as vezes os filtros são dificeis de serem compreendidos e implementados.
Avaliador Verificado Especialidade: Serviços meio ambientais Número de funcionários: 11-50 funcionários
A grande variedade de recursos na plataforma a torna diferenciada. A automatização facilita nas análise e no CRM no dia a dia.
O preço ainda não é acessível a públicos variados.
Sarah H. Especialidade: Publicidade e marketing Número de funcionários: 2-10 funcionários
We are using Salesforce to streamline new business leads and nurture leads into actual sales. We are able to analyze, vet, engage, and track the progress of the new leads we receive from our Facebook lead gen ads. Salesforce integrates directly into Facebook's Business Manager and automatically imports new leads in real-time. We are also able to see the cost per lead acquired and other rich insights from our Facebook and Instagram ad campaigns that get directly populated into our dash.
Salesforce is one of the most powerful and sophisticated CRMs available. The onboarding process and demos with the reps were exceptionally helpful. The reps really took time to understand our CRM needs, our workflow process, and how we can best utilize/adopt Salesforce into our new business department to grow revenue and track progress. The tool is completely customizable and has very advanced marketing integrations within the cloud. The ability to track leads and history (who followed up and when) and add notes and assign leads to specific people makes the entire workflow so much more efficient. It's worth the price tag if you take advantages of the features.
We wish the marketing cloud add on wasn't so expensive. There are many tools available that offer the same features such as Sprout Social and Hubspot. However, the price was a little steep for the $6,000. I also wish pricing was a bit more transparent. The discounts and contract lengths have been very inconsistent in our experience.
Jeff F. Especialidade: Imóveis comerciais Número de funcionários: 51-200 funcionários
Industry leading software
Massive community support network
High volume of add-ins and extensions
Intuitive natural user interface (lightning)
Some administration/development is quite complicated for newer admins
Product support, even on premier, is frustrating. Had to explain the same issue to each tier of support. Often I resolved our issue on my own.
Mobile app has been inconsistently working for both iPhone and Android for the last year or so.
Some browser based issues & Mac v. PC Java based issues.
Sal T. Especialidade: Produção audivisual
I have been using, recommending and adopting salesforce.com for my sales teams for ten years in several different digital technology, media and advertising organizations. I can say unequivocally that the CRM software has evolved from being a supplement and "nice to have" to a must buy and necessary and vital tool for doing business. The key to any business solutions and software product is getting the team to adopt and use it. Training and practice is essential. Its like your golf game, the more you practice the better your score or working out, no pain, no gain.
I like the social media and conversational abilities you can have with sales team; the app is excellent for quick reviews and checking on status of pending, pitches and prospects; the flexibility and customization options based o salesperson, account, deal size, industry vertical. In one organization we adopted it for internal sales data use and tracking and also incorporated product data about our partners, customers, audience metrics and analytics and distribution platform.
Depending on the level of subscription, will also vary with the amount of personalized training you receive. I would also say there needs to be more attention and customization devoted to industry verticals that contain many nuances regarding customer segments and rev streams. This includes the advertising and digital sales industries where there are multiple customer touchpoints and rev streams including agencies, direct to client, programmatic, 3rd party vendors, ad tech partners etc. I also think saleforce.com needs to develop more compatible software and training that integrates salesforce,com into other software linked to finance, accounting etc.
I would recommend that you try several types of CRM software that fit with your company's culture, size, client base and industry. Get involvement from your team - account managers, account execs, sales managers, VP Sales, marketing support- who will all have varying opinions on needs and functionalities to improve business flow, communications, customer x and employee x.