MarketMuse is a cloud-based enterprise content planning solution that helps content marketers, content creators, marketing agencies, publishers and e-commerce companies maximize the value of their online content. The solution uses algorithms to automatically scan a company’s online content and then compares it to the content on similar and competing websites. It then makes suggestions for improvement based on those comparisons.
MarketMuse identifies topical gaps or inconsistencies in a company’s online material. It suggests what types of changes are needed to improve the quality of the content and make it more thorough and engaging to improve search engine rankings.
MarketMuse analyzes multiple web pages to identify important subtopics to improve user’s content. It helps users in reducing the amount of time it takes to research and edit content.
Daniella A. Especialidade: Publicidade e marketing Número de funcionários: 13-50 funcionários
Overall, MarketMuse has improved the quality of our copy. It's more SEO-friendly, and, as a result, is performing better in the SERPs. What's more, MarketMuse has helped us cover the breadth and width of a subject with all of its recommendations. When writers use MarketMuse, you can feel more confident that those pieces will rank.
Listen, you're not going to rank in the SERPs if you're not on your SEO game. MarketMuse doesn't replace a fully-fledged SEO professional, but it's certainly a start. You can type in the title of your piece, (like "Best Cell Phone Plans") and you'll get a full list of SEO keywords you'll want to hit. Have those results dictate your piece, and then make sure to run a test when you're done and see your SEO score.
We've seen pieces consistently perform better when adding MarketMuse to our process.
As is the case with most SEO software, you'll get super random keyword recommendations sometimes. For example, you'll be writing about 4K TVs and MarketMuse will recommend you talk about dog houses for some reason. Just ignore the random recommendations and focus on those that make sense.
Tyler A. Especialidade: Publicidade e marketing Número de funcionários: 51-200 funcionários
MarketMuse is an extremely easy software to use for people who are relatively new to SEO keyword research. You won't get super in-depth results, but you'll get a good idea of keywords to start out with in your pursuit for Google ranking.
If you're looking for keywords, it's the simplest software I've used. All you do is a stick the subject of your piece in the MarketMuse search bar and you'll get all the data you need. You'll get search volumes for different keywords, competition levels, and how many keywords you should use. It doesn't replace a fully-fledged SEO, but it's enough to get started with optimizing written content.
Don't believe everything MarketMuse tells you about keywords. Sometimes you'll get keyword recommendations that don't make any sense for what you're writing about. For example, I was writing a piece about streaming the channel FOX, and I got keyword recommendations about actual foxes.
Jay B. Número de funcionários: 13-50 funcionários
If you're on the fence, or are just starting out looking for ways to improve your content, do yourself a favor and reach out to the MarketMuse team.
It provides valuable insight to improve your content creation and optimization. I'm been excited to see the performance of all of our content efforts improve.
At first it was the price, so I tried a bunch of cheaper options and tried to tape different platforms together but since pulling the trigger on paying for access to MarketMuse I've been kicking myself for waiting so long.
Avaliador Verificado Especialidade: Hotelaria Número de funcionários: 13-50 funcionários
They've been great to work with, answered all my questions. We just signed up two ago after a short trial and are starting onboarding next week!
As a business owner who manages two full time editors it is important for me to give my team some sort of guideline as how to write for the internet. This tool gives us a great way to train our team and track their progress. They can find topics to write about and expand on existing pages throughout our site. It gives us a quality score, and how we are comparing against our competitors - which is nice as I need to know that we are having and impact with our work.
Well it's very expensive and for a small business it is a hard decision to make. However, paying PPC every month is also really expensive, content is a long term investment and PPC is really short term.
Brian C. Especialidade: Internet Número de funcionários: 13-50 funcionários
The MarketMuse team has been great to work with on projects. They really go above and beyond to make sure you are getting satisfaction out of the tool. If there are any questions or issues that come up they will attempt to quickly resolve them.
Process oriented UX
At times it can take a bit for analysis to come back but this tool does some heavy computation on each query so I can understand that.