TrackMaven


Logotipo do TrackMaven

 

23 avaliações (4.5/5)
 

TrackMaven is a content analytics platform allowing users to benchmark, track and improve against competitors in digital marketing. It manages data and converts it into an asset for digital marketing. The platform helps in increasing the value of a brand on social media and improves campaign performance.

TrackMaven provides the space to filter the best content according to users’ preference from a large pool of content collected from various social media platforms. It helps in creating charts and marketing strategies, which allows users to understand performance over time.

TrackMaven offers solutions including executive reporting, data storytelling, social and content attribution, social advertising analytics, social listening, analytics for content and public relations.

In addition, TrackMaven integrates with digital platforms including Facebook, Pinterest, Socialgist, Instagram, Twitter, Email, Google Analytics, YouTube, LinkedIn and Google+.

 

TrackMaven - CMO Dashboard
 
  • TrackMaven - CMO Dashboard
    CMO Dashboard
  • TrackMaven - Stage Analysis
    Stage Analysis
  • TrackMaven - Executive Dashboard
    Executive Dashboard
Sistemas operacionais compatíveis:
Navegador web (independente o SO)

23 avaliações do TrackMaven

 

Geoffrey B. Especialidade: Esportes Número de funcionários:  201-500 funcionários Número de funcionários:  201-500 funcionários

11/05/2017

11/05/2017

Fonte da avaliação: Capterra

An outstanding experience. Helps us in our business every single day!

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Vantagens

My favorite feature is the clear way to tag posts. We use it to tag types of content, events they surround, and if they include any of our partners. This has proven to be valubale come end-of-the-year recaps. Also, it provides quick and easy ways to sort posts by quality as well as graph results for not just us, but all of our competitors.

Desvantagens

Sometimes, the graphing functionality can be a little clunky. It can be hard to pull results exactly how you want them. Also, it doesn't have a way of excluding certain results from searches (such as posts that we tag DELETED) or do "AND" searches when searching tagged posts instead of "OR" (ex. "this tag" AND "that tag", not "this tag" OR "that tag")

Aly S. Especialidade: Serviços e tecnologia da informação Número de funcionários:  51-200 funcionários Número de funcionários:  51-200 funcionários

11/05/2017

11/05/2017

Fonte da avaliação: Capterra

I've been using TM for over a year now. I like using it to supplement our other analytics tools.

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Competitor analysis, dashboards, easy to build graphs.

Vantagens

- Competitor analysis
- Dashboards
- Customer service help (Monica is very helpful)
- Create your own graphs

Desvantagens

- If you have a large legend not all of the legend shows when you export the graph.
- We had many issues initially with tags/tag rules but they've been fixed.
- I don't like that the time frames don't match up when you create a graph vs. in the content feed.
- I used to use the chart that showed good times for you to post based on your competitors and I really miss not having that graph anymore.

Ben R. Especialidade: Produção audivisual Número de funcionários:  2-10 funcionários Número de funcionários:  2-10 funcionários

09/10/2018

09/10/2018

Fonte da avaliação: Capterra

Excellent Social Media Advice

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We use it to use data from competitors in our data set to jump on trends and do more effective social media posting.

Vantagens

They have given us very tangible ways to improve our performance on social media, and they are great at collecting other examples of best practices and comparative data.

Desvantagens

I have no complaints. It always does exactly what I need it to do.

Ben A. Especialidade: Gestão de organizações sem fins lucrativos Número de funcionários:  1.001-5.000 funcionários Número de funcionários:  1.001-5.000 funcionários

15/05/2017

15/05/2017

Fonte da avaliação: Capterra

TrackMaven lets us know what is going to work before we do it on social media.

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We got all the tracking we could want to report to all officers and directors.

Vantagens

I really like the the ease of reporting and metrics that anyone in our organization can understand (rather than simply posting things quickly).

Desvantagens

I do miss the hour-by-hour data, which shows people the objective best times to post, so if that feature were added back, I could not come up with a con.

James M. Especialidade: Educação superior Número de funcionários:  501-1.000 funcionários Número de funcionários:  501-1.000 funcionários

11/05/2017

11/05/2017

Fonte da avaliação: Capterra

TrackMaven has been a tremendous help in directing our Social Media Marketing efforts.

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Ability to gauge our content performance as well as peer performance. The ability to adjust editorial calendars to coincide with current or past trends.

Vantagens

Ability to review peer content in real-time.

Ability to look back at high performing content in order to plan out future content.

Benching marking tools to visually capture the results of our efforts.

Desvantagens

Not a fan of the look of the 'share' graphs

Would be great to be able to get a combined look at quantitative and qualitative information. For example show impact per certain demographics.