Ben R. Especialidade: Produção audivisual Número de funcionários: 2-10 funcionários
We use it to use data from competitors in our data set to jump on trends and do more effective social media posting.
They have given us very tangible ways to improve our performance on social media, and they are great at collecting other examples of best practices and comparative data.
I have no complaints. It always does exactly what I need it to do.
Geoffrey B. Especialidade: Esportes Número de funcionários: 201-500 funcionários
My favorite feature is the clear way to tag posts. We use it to tag types of content, events they surround, and if they include any of our partners. This has proven to be valubale come end-of-the-year recaps. Also, it provides quick and easy ways to sort posts by quality as well as graph results for not just us, but all of our competitors.
Sometimes, the graphing functionality can be a little clunky. It can be hard to pull results exactly how you want them. Also, it doesn't have a way of excluding certain results from searches (such as posts that we tag DELETED) or do "AND" searches when searching tagged posts instead of "OR" (ex. "this tag" AND "that tag", not "this tag" OR "that tag")
Danielle R. Especialidade: Publicidade e marketing Número de funcionários: 1.001-5.000 funcionários
Tracking the social following (esp. vs. competitors), it is also great to see how one platform performs vs. the others
I feel as if there should be a way to track category of content vs. other categories, competitors, etc. You should also be able to see a content mix so for example 20% of content is fashion, 20% is beauty, 30% is health, etc. As well as how much one category over performs vs. another.
Avaliador Verificado Especialidade: Seguros Número de funcionários: 10.000+ funcionários
Trackmaven is an excellent tool for any marketing/sales department. Its features and functionalities are very good. We can track our marketing performance on the web and social media platforms and get good analytical insight to see what we are doing right or not
It's data analytics capabilities and reporting features are top of its class. we are happy with this tool.
I don't know about cons for trackmaven, because our sales and marketing department hardly make any complaints about it.
Aly S. Especialidade: Serviços e tecnologia da informação Número de funcionários: 51-200 funcionários
Competitor analysis, dashboards, easy to build graphs.
- Competitor analysis
- Customer service help (Monica is very helpful)
- Create your own graphs
- If you have a large legend not all of the legend shows when you export the graph.
- We had many issues initially with tags/tag rules but they've been fixed.
- I don't like that the time frames don't match up when you create a graph vs. in the content feed.
- I used to use the chart that showed good times for you to post based on your competitors and I really miss not having that graph anymore.